Sunday, July 21, 2019

How stiff is the clipping path competition?

The popularity of Adobe's Photoshop software opened up a market niche for entrepreneurs aspiring to hit it big in outsourcing. There are quite a number of companies operating within the graphic outsourcing industry, especially those offering clipping path services. Clipping path, in my opinion, is the best graphic related service to outsource since (a) it's a routine job, (b) its precise and there is no room for creativity, and, (c) many creative graphic artists hate clipping path especially when a voluminous number of images are involved. The stiff competition is brought about by many small to medium-sized companies in developing countries with partners set up in Europe or the USA. The increasing number of competitors brings in more choices for consumers to pick those providers who offer highly affordable and standard quality service.

Having an online business is not as easy as you think, there are things to consider especially when online competition is pretty stiff. In order to beat your competitors, you have to make an extra effort in marketing yourselves online. Most service providers consider SEO (search engine optimization) as a profitable internet marketing strategy for their online business. The underlying principle of search engine optimization is that you must optimize your site to be search engine friendly so that you will predominantly outrank your competition for the word "clipping path" and such. There are many types of SEO strategies but the main goal of Search engine optimization is for your website to offer something relevant and important to both the website user and search engines.

Companies providing clipping path service do all sorts of online marketing strategies from basic to complex just to beat their competitors. Some would resort to a few "underhanded techniques" and blatant black hat SEO which in the long run might damage your site. Others would use "client baiting" strategies wherein a certain business own multiple websites, each stashed with a lot of keywords but offering the same services. The main point of these strategies are to create a catch basin for clients without ruining the copy of your main site all because you are trying to outrank your competition on the SERPs.

1 comment: